International journey has confirmed to be exceptionally resilient this yr regardless of financial challenges and geopolitical tensions, with worldwide arrivals to the highest 100 cities rising by roughly 8%, highlighting the power of cities to adapt, innovate and supply engaging experiences for travellers.
Classification standards
The annual index assesses the highest 100 vacationer locations on the planet and was ready by the market analysis firm Euromonitor in cooperation with the info firm Lighthouse, based mostly on six fundamental pillars to judge every metropolis, together with financial and industrial exercise, tourism efficiency, infrastructure, tourism coverage and attractiveness, well being, security and sustainability.
New technique
Locations world wide have pursued a brand new technique that prioritizes worth over quantity, by concentrating on guests who keep longer, spend extra and work together extra responsibly, in an effort to scale back the pressures of overtourism and obtain extra sustainable and resilient financial returns.
Foreground
The Thai capital, Bangkok, has maintained its place as probably the most engaging vacationer vacation spot for worldwide arrivals on the planet, with expectations that it’s going to obtain 30 million journeys this yr, regardless of challenges that embrace the energy of the native foreign money, safety issues, and intense regional competitors.
Progress within the variety of expatriates
Hong Kong adopted in second place, with the variety of arrivals growing by 6%, supported by the opening of Kai Tak Stadium, which hosts main worldwide soccer matches, along with the reopening of the expanded Terminal 2 at Hong Kong Worldwide Airport, which consolidates its place as a number one world vacation spot.
The primary within the Arab world
Dubai got here in first place amongst Arab cities and in sixth place on the planet, supported by energetic promotional campaigns and steady enhancements associated to synthetic intelligence, as tourism stays the cornerstone of the UAE’s financial agenda with an formidable objective of attracting 40 million guests yearly by 2031, and it was intently adopted in seventh place by Mecca.
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The highest world vacationer locations that appeal to worldwide arrivals in 2025
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Rating
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Metropolis
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Variety of worldwide flights
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Change in comparison with 2024
|
|
01
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Bangkok
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30.3
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(%7)
|
|
02
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Hong Kong
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23.2
|
%6
|
|
03
|
London
|
22.7
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%4
|
|
04
|
Macau
|
20.4
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%14
|
|
05
|
Istanbul
|
19.7
|
%6
|
|
06
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Dubai
|
19.5
|
%7
|
|
07
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Mecca
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18.7
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%7
|
|
08
|
Antalya
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18.6
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%8
|
|
09
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Paris
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18.3
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%4
|
|
10
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kuala lumpur
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17.3
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%5
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Tourism efficiency
As for tourism efficiency this yr, the American “Orlando” took first place, supported by robust home journey, the opening of the “Epic Universe” leisure mission, enhancements at “SeaWorld” and “Disney” and the town’s internet hosting of six Membership World Cup matches.
Resilience of cities
Orlando – which is situated within the state of Florida – overtook New York Metropolis, which ranked second, and regardless of Paris falling two locations, it occupied fourth place, supported by the legacy ensuing from the current Olympic Video games and main developments in infrastructure.
Arab cities
Makkah Al-Mukarramah got here within the lead amongst Arab cities, adopted by Medina, supported by excessive resort occupancy charges, elevated site visitors at airports and the growth of the airline community.
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The most effective cities on the planet when it comes to tourism sector efficiency
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Rating
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Metropolis
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Change from 2024 rating
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|
01
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Orlando
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+3
|
|
02
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New York
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-1
|
|
03
|
Mecca
|
—
|
|
04
|
Paris
|
-2
|
|
05
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Antalya
|
+3
|
|
06
|
AL Madinah AL Munawwarah
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+6
|
|
07
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Los Angeles
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-2
|
|
08
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Dubai
|
-2
|
|
09
|
Cancun, Mexico
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+2
|
|
10
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Japanese Kyoto
|
-3
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Supply: Euromonitor Worldwide






