Because the Saudi automotive market continues to defy world developments, sedans stay firmly in demand throughout the Kingdom. On this interview, Martin Sander, member of the Volkswagen Board of Administration answerable for gross sales, advertising and after-sales service, explains why Saudi Arabia was the correct market to reintroduce the long-lasting Jetta and Passat. He discusses Volkswagen’s technique in a extremely aggressive phase, how German engineering and premium options are being made accessible, and what the success of those ICE fashions means for the longer term rollout of electrical autos within the area.1. What was the core technique behind reintroducing the Volkswagen Jetta and Passat, and what’s their return within the Saudi market?We proceed to see sturdy demand for sedans right here in Saudi Arabia — very completely different from different markets the place prospects are quickly transferring towards SUVs. Sedans nonetheless maintain a particular place for Saudi prospects who recognize the consolation, practicality, and presence these vehicles provide. On the similar time, the Kingdom’s economic system is rising at an unbelievable tempo, and that brings an enormous alternative for Volkswagen. Along with our sturdy companion community and the energy of our model, we noticed the correct second to deliver again two of our most iconic nameplates — the Volkswagen Jetta and Passat. Each fashions signify the most effective of Volkswagen’s DNA: German engineering, consideration to element, and accessible high quality. Their return additionally marks an vital step in increasing our portfolio right here within the Center East — and it’s solely the start of what’s to come back from Volkswagen within the coming years. 2. The Saudi sedan market is extremely aggressive. What makes the all-new Jetta and Passat stand out towards key rivals?If you happen to take an in depth have a look at the all-new Passat, particularly subsequent to its opponents, you’ll instantly really feel the distinction. The construct high quality, the design, the eye to element — options like ventilated and reclining rear seats, even therapeutic massage seats within the second row — these are belongings you’d usually discover in premium vehicles. But we’ve made them accessible to everybody. That’s a giant a part of what makes Volkswagen distinctive.The identical story continues with the Jetta. It carries that unmistakable German precision and craftsmanship in a sportier, extra compact kind. The all-new Jetta is for many who need a automobile that’s each sensible and trendy — it’s enjoyable to drive, seems nice, and comes loaded with good expertise that elevates each day driving.Whenever you mix this stage of high quality and engineering with an entry value that continues to be extremely aggressive, it positions each vehicles extraordinarily properly within the phase. They show that you simply don’t should compromise between worth and high quality — that’s what we imply by German engineering for the individuals.3. Who’s the perfect buyer for the all-new Jetta, and who’s it for the all-new Passat, with these new fashions?Each Volkswagen fashions attraction to prospects who worth design, high quality, and a robust driving expertise. The Jetta is right for youthful professionals or small households — those that need one thing dynamic and trendy that matches their way of life.The Passat, alternatively, affords more room and luxury, making it good for households who need premium high quality and luxury-level options with out paying premium costs.Finally, each vehicles are designed for individuals who recognize true German craftsmanship and engineering, but in addition worth accessibility and long-term reliability.4. Does the profitable launch of those new ICE (Inside Combustion Engine) sedans influence the timeline for introducing extra electrical autos, just like the ID. collection, into the regional lineup?Proper now, we don’t see a big demand for electrical autos in Saudi Arabia, however the image is altering. We’ve already accomplished in depth hot-weather testing of some ID. fashions within the area — beneath a few of the hardest situations conceivable — and the outcomes have been very optimistic.Volkswagen already leads the electrical mobility market in Europe, so when the time is correct and the native infrastructure is prepared, we’ll have the ability to deliver our full ID. vary to the area rapidly and confidently. It’s only a matter of timing — and we’re prepared when the market is.5. How will Volkswagen place these fashions when it comes to pricing? Will they provide extra options for the same value?Volkswagen has all the time stood for German engineering and high quality — made accessible to everybody. The all-new Jetta and Passat completely embody that promise. They create premium design, superior expertise, and the craftsmanship of German autos at costs which can be inside attain for a broad vary of shoppers.This method not solely offers prospects unbelievable worth but in addition strengthens Volkswagen’s place available in the market as a model that delivers excellence with out exclusivity. It’s about giving individuals extra selection — and increasing our lineup to satisfy the wants of each type of driver throughout the area.
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