CHERY Saudi hosted a particular media gathering in Riyadh, on August 8, 2026, bringing collectively main media professionals and influencers from outstanding native media retailers and social media platforms throughout the Kingdom.
The occasion aimed to strengthen engagement with media companions and introduce CHERY Saudi’s new strategic course for the native market. CHERY introduced that its operations within the Kingdom will probably be managed by its subsidiary, whereas all after-sales companies will probably be overseen by a community of native distributors to be established within the subsequent part.
Mark, Vice President of CHERY Center East, attended the occasion alongside members of the CHERY Saudi crew. In his keynote tackle, Mark offered CHERY’s world imaginative and prescient and future technique for the area. He emphasised the model’s dedication to constructing a “wholesome and sustainable society” and to “integrating expertise with aesthetics,” providing a brand new city mobility choice for shoppers who worth individuality and an distinctive driving expertise.
CHERY’s ambitions are underpinned by its intensive world presence and strong analysis and improvement capabilities. In 2025, CHERY Group recorded world gross sales of two.8 million automobiles, together with 1.34 million items exported, sustaining its place as China’s main passenger car exporter for the twenty third consecutive yr.
Right now, CHERY serves greater than 20 million customers throughout over 120 international locations and areas by roughly 3,500 abroad gross sales retailers. Its world innovation community includes eight R&D facilities, greater than 13,000 R&D professionals, and over 300 laboratories. This intensive infrastructure allows CHERY to develop applied sciences for world markets that tackle numerous climates, street situations, and household mobility necessities.
The occasion additionally showcased a number of of CHERY’s newest fashions, reflecting the model’s continued give attention to innovation and superior design. Featured automobiles included the all-new TIGGO 9, and ARRIZO 8.
Among the many key applied sciences highlighted was CHERY Tremendous Hybrid (CSH), a plug-in hybrid structure engineered to mix the advantages of electrical driving with the pliability required for long-distance journey. Its fifth-generation hybrid engine delivers thermal effectivity of as much as 44.5%, whereas the clever hybrid drive system mechanically selects amongst pure electrical, sequence hybrid, parallel hybrid, direct engine drive, and vitality restoration modes in response to street and battery situations.
For the related T9 configuration, figures offered on the occasion included a CLTC-rated pure-electric vary of as much as 130 kilometers, a mixed driving vary of as much as 1,300 kilometers, and gasoline consumption of lower than 4.5 liters per 100 kilometers.
Superior battery thermal administration and intensive validation testing additional help dependable efficiency throughout a broad vary of temperatures. These capabilities make CSH properly suited to each day by day city commuting and long-distance household journey. An exterior energy discharge operate can be obtainable to help out of doors actions and tenting necessities.
The occasion additionally launched the Tremendous Clever Valet Parking (SIVP) system, developed to deal with widespread parking challenges, together with finding obtainable areas, maneuvering into slim bays, and reaching the car in scorching or wet situations.
Geared up with three millimeter-wave radars, 11 high-definition cameras, 12 ultrasonic sensors, and one LiDAR unit, the system integrates real-time environmental notion and standard-definition (SD) map knowledge with an AI-powered planning algorithm and an end-to-end giant mannequin.
As Saudi Arabia’s automotive market continues to develop quickly, youthful drivers are more and more searching for automobiles that mix distinctive design, superior applied sciences, and seamless digital connectivity. These priorities lie on the coronary heart of CHERY’s new strategy to strengthening and creating its model within the Saudi market.
