Because the Kingdom accelerates its shift in the direction of electrified mobility, Mohamed Yousuf Naghi Motors (MYNM), the official retailer of Jaguar Land Rover in Saudi Arabia, has taken a strategic step to help electrical automobile (EV) clients by means of a newly signed partnership with alfanar, one of many nation’s outstanding revolutionary vitality answer suppliers.
The settlement marks a pivotal milestone in MYNM’s electrification journey, reflecting a shared ambition to drive sustainable mobility throughout the Kingdom.
In an evolving market the place high quality, innovation, and nationwide experience are key to success, partnerships between legacy-driven household companies maintain a novel worth.
Each Mohamed Yousuf Naghi Motors and alfanar are proud Saudi family-owned enterprises, deeply rooted within the Kingdom’s financial improvement. alfanar, specifically, stands out as a pioneering Saudi firm within the electrical vitality sector, designing, manufacturing, and delivering high-quality energy options by means of a proficient workforce of Saudi women and men.
This shared basis of belief, excellence, and nationwide pleasure makes the collaboration a pure match—uniting two leaders dedicated to shaping a brighter, extra sustainable future for Saudi mobility.
Underneath this collaboration, each new EV or Plug-in Hybrid Electrical Automobile (PHEV) bought from Jaguar Land Rover, Mohamed Yousuf Naghi Motors will now include a professionally put in alfaCharge 22 kW AC dwelling charging answer by alfanar.
The service consists of set up, guarantee, and after-sales help, providing clients a handy, end-to-end dwelling charging expertise.
The announcement follows six months of shut technical collaboration between Mohamed Yousuf Naghi Motors and alfanar to make sure seamless integration between alfaCharge programs and Jaguar Land Rover’s present and future electrical fashions.
Rigorous compatibility testing was carried out to ship a dependable and constant charging expertise for patrons, making certain that each touchpoint, whether or not technical or service-related, displays the excessive requirements each manufacturers are identified for.
Rhett Maxwell, Managing Director of Jaguar Land Rover Saudi Arabia at MYNM, expressed confidence within the long-term potential of the partnership: “This collaboration is greater than only a product providing; it’s a dedication to shaping the way forward for sustainable mobility in Saudi Arabia. Because the Jaguar Land Rover lineup transitions to an electrified future, we’re making certain that our clients are outfitted with the proper infrastructure from day one,” Maxwell stated. “By becoming a member of forces with alfanar, we’re delivering an answer that’s sensible, handy, and tailor-made to native market wants.”
Abdulmuain Al Soufi, EV Product Line Supervisor at alfanar Electrical, echoed the sentiment: “We’re proud to associate with MYNM and help JLR’s shoppers as they embrace electrical driving. alfaCharge is engineered to fulfill the very best worldwide requirements in efficiency, security, and sturdiness—making certain that clients can cost at dwelling with whole peace of thoughts.”
With each eligible EV buy from Jaguar Land Rover, Mohamed Yousuf Naghi Motors, Purchasers will obtain a complete package deal of possession advantages designed to streamline the transition to electrical driving. This features a complimentary alfaCharge House Charger, engineered for quick, dependable, and sensible charging, together with full 2-year guarantee protection on the charger. The set up course of is managed end-to-end by licensed alfanar technicians, together with skilled website surveying and in-home set up, making certain a protected and tailor-made match.
Purchasers may even profit from devoted 24/7 after-sales help, offered collectively by Jaguar Land Rover, Mohamed Yousuf Naghi Motors, and alfanar’s customer support groups. EV consultations supply steering on charging routines, vitality effectivity, and automobile care, creating a really personalised expertise.
The launch of this initiative arrives at a essential second as demand for electrical and hybrid fashions rises throughout the Kingdom. The partnership additionally aligns with Saudi Imaginative and prescient 2030’s emphasis on clear vitality and sustainable infrastructure, reinforcing MYNM’s management in driving innovation and customer-centric options within the automotive sector.
Trying forward, the alfaCharge integration marks only the start of a broader technique to help the upcoming electrical automobile lineup from Jaguar Land Rover.
Because the model prepares to introduce its next-generation EVs, together with Jaguar’s next-generation EVs and Vary Rover’s upcoming electrical flagship, MYNM’s dedication to infrastructure readiness ensures that clients will have the ability to embrace electrical mobility with whole confidence.
By this partnership with alfanar, Mohamed Yousuf Naghi Motors is just not solely delivering on the promise of electrification but in addition redefining what premium electrical automobile (EV) possession seems to be like in Saudi Arabia.
