As a part of its strategic growth, ONE Communications and Advertising and marketing Group has introduced the combination of Hamah, a artistic company specializing in AI-driven advertising and marketing campaigns, into its rising ecosystem.
This transfer reinforces the Group’s dedication to consolidating its place as a number one supplier of superior communication and advertising and marketing options.
The combination of Hamah displays ONE’s imaginative and prescient of constructing a complete community of specialised providers designed to ship good, artistic options that leverage the facility of recent applied sciences and synthetic intelligence.
This strategy goals to reinforce operational effectivity and effectiveness, aligning with fast market adjustments and the acceleration of digital transformation.
Hamah operates by its devoted analysis and improvement arm, Hello Lab, which focuses on creating progressive options and purposes that make the most of AI to spice up enterprise efficiency and enhance buyer experiences.
Eng. Tariq Almegren, Chief Funding Officer at ONE Communications and Advertising and marketing Group, commented: “The addition of Hamah is a strategic asset to the ONE ecosystem. It strengthens {our capability} to ship advertising and marketing options that mix human experience with cutting-edge expertise. We imagine the way forward for advertising and marketing lies in intelligence and hyper-personalization, and this step is a assured transfer towards that imaginative and prescient.”
This growth aligns with the targets of Saudi Arabia’s Imaginative and prescient 2030, which emphasizes the adoption of recent applied sciences to drive enterprise improvement and improve competitiveness in key sectors, notably communications and advertising and marketing.
