Cellular gross sales in China in the course of the first eight weeks of the third quarter of 2025 decreased by 2% on an annual foundation, affected by clear declines within the gross sales of “Vivo” and “Honor”.
In keeping with the report of the corporate “County Level Analysis” on Wednesday, it misplaced “Apple “a proportion of its market share to attain 12% regardless of the secure efficiency of the” iPhone 16 Professional “sequence after adjusting the costs, registered the sixth place amongst firms by way of market share.
Apple gross sales in China in the course of the weeks earlier than the launch of its iPhone 17 cellular fell by 6% in comparison with the identical interval final 12 months, a deeper lower than the standard earlier than the launch of any new main product, in accordance with Bloomberg.
The corporate specialised in know-how market analysis mentioned that the “Vivo” share decreased to 19% of the market in comparison with 20% a 12 months in the past, however it’s nonetheless within the first place, whereas “Honor” fell to fifteen%, recording the biggest loss among the many main indicators, on account of restructuring the distribution methods.
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The market share in China Throughout the first eight weeks of the third quarter
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Association
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Firm Identify
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2025
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2024
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01
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Vivo
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%19
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%20
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02
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Huawei
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%16
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%16
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03
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Oppo
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%16
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%15
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04
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Xiaomi
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%16
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%16
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05
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Honor
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%15
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%16
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|
06
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Apple
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%12
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%13
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07
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Different firms
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%6
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%5
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Then again, OPPO achieved the strongest development of 4% in its market share to 16%, pushed by the nice success of the “Renault 14” sequence that attracted shoppers with pioneering options at reasonable costs, and “Huawei” continued to strengthen its location with a development of two% supported by the launch of the “Nova 14” sequence and robust gross sales of “Mate 70” units.
As for the corporate “Xiaomi”, it witnessed a slight decline of two% in gross sales in the course of the months of July and August, regardless of sustaining its market share at 16%, whereas the class of “different firms” recorded 10% to succeed in 6% of the market.
“Countvement” analysts anticipate a slight unfavourable efficiency till the tip of the third quarter, with the soundness of the market on an annual foundation by the tip of 2025..
