RIYADH — ASICS, the worldwide athletic footwear and attire model, has teamed up with the Saudi Sports activities for All Federation (SFA) to launch the ASICS Innovation Pitch 2025 — a nationwide startup competitors aimed toward accelerating digital innovation in well being and health throughout the Kingdom.
The initiative is a part of ongoing efforts to advance Saudi Arabia’s Imaginative and prescient 2030 objectives of fostering a more healthy, extra lively society.
This system invitations Saudi-based startups to submit digital-first concepts that encourage motion and enhance well-being.
Purposes are open till July 31, 2025, with six finalists chosen to pitch their options stay in Riyadh on November 2.
Eligible startups have to be at the very least two years outdated, based or registered in Saudi Arabia, and supply a services or products that’s both market-ready or approaching launch.
Finalists will obtain mentorship and the chance to collaborate with ASICS’s international innovation, R&D, and advertising and marketing groups. Journey and lodging for as much as two staff members per startup will probably be offered.
The highest three finalists will even be thought of for future collaboration alternatives with ASICS, together with funding prospects by ASICS Ventures, the corporate’s innovation-focused funding arm.
This marks ASICS’s first open innovation program within the Kingdom and displays the model’s growing regional footprint following the opening of its first Riyadh retailer in 2023.
The SFA, led by Prince Khaled bin Alwaleed, continues to leverage partnerships and know-how to construct a nationwide tradition of bodily exercise.
Startups can apply by way of the official ASICS Innovation Pitch web site earlier than the July 31 deadline. — SG
