Chinese language automaker Soueast introduced the launch of a brand new part within the Saudi market throughout the unveiling ceremony of its all-new Soueast S08 DM, alongside the signing of a number of agreements with companions and sellers throughout completely different areas of the Kingdom, beneath the slogan: “Drive The New Period – For These Who Lead the Imaginative and prescient.”
The occasion was held in Jeddah at Park Hyatt Jeddah, within the presence of distinguished companions, representatives of the automotive sector, media professionals, and social media influencers.
A technique past conventional automotive gross sales
The Basic Supervisor of Soueast Saudi Arabia Ronney Zhang affirmed that the Saudi market is without doubt one of the strongest and most dynamic within the area. He famous that the corporate brings over 30 years of producing expertise since its institution in China in 1995, earlier than step by step increasing into world markets.
He mentioned that the model relaunched itself globally in 2024 as a part of a brand new part of growth and enlargement, and has since entered roughly 46 international locations worldwide. He emphasised that the corporate’s technique in Saudi Arabia goes past automobile gross sales, focusing as a substitute on constructing a completely built-in ecosystem that features a sturdy distribution community, superior logistics infrastructure, and a complete buyer expertise that begins with product high quality and extends to after-sales providers.
He added: “We imagine Saudi Arabia is a promising market, particularly given its vibrant youth inhabitants and cultural alignment that facilitates long-term partnerships. Establishing our regional headquarters within the Kingdom will improve decision-making velocity and produce us nearer to our prospects.”
Merchandise tailor-made to the Saudi market
Associated Article
Takamol Saudi Arabia and Oman Power Affiliation signal strategic cooperation settlement
Relating to the product lineup, he acknowledged that the corporate has launched a number of fashions, together with S06, S07and S09, along with the brand new S08 DM, with plans to introduce additional fashions within the upcoming part.
He confirmed that the automobile designs have been tailor-made to fulfill the particular wants of the Saudi market, together with local weather situations, whereas additionally addressing the preferences of ladies drivers and younger prospects by providing a simple driving expertise, versatile management techniques, and clear, user-friendly dashboards.
Infrastructure to make sure buyer confidence
For his half, Gross sales Director Faisal Shihaz acknowledged that the corporate has established a large-scale spare elements middle in Jeddah overlaying greater than 10,000 sq. meters, with a elements availability charge of as much as 96% and supply inside a most of 48 hours, guaranteeing buyer comfort and strengthening post-purchase confidence.
He added that Soueast has established greater than 12 service facilities throughout the Kingdom, together with in Riyadh, Jeddah and Dammam, to make sure accessibility and repair reliability nationwide.
He emphasised that one of many fundamental challenges dealing with new manufacturers is spare elements availability, noting that the corporate prioritized constructing its logistics infrastructure in Saudi Arabia previous to the official launch—reflecting its long-term dedication to the native market.
It’s worthy to notice that Soueast and Jetour are brother manufacturers sharing applied sciences and platforms, reflecting Soueast’s affiliation with a trusted industrial group and providing the Saudi market a brand new alternative that mixes high quality, innovation, and reliability.
