Donations to Ehsan marketing campaign exceed SR700 million

RIYADH — As of Wednesday, donations to the sixth version of the Nationwide Marketing campaign for Charitable Work have exceeded SR700 million. The marketing campaign is being carried out by the Ehsan Nationwide Platform for Charitable Work.

In accordance with figures on the platform, whole public donations raised because the launch of the marketing campaign in 2021 have reached SR14.7 billion, representing 345.5 million donations. Complete donations this 12 months alone stood at SR1.298 billion.

Custodian of the Two Holy Mosques King Salman and Crown Prince and Prime Minister Mohammed bin Salman have donated a complete of SR70 million to the marketing campaign. The King donated SR40 million, whereas the Crown Prince’s donation amounted to SR30 million. The donations have been an extension of the beneficiant and limitless help and dedication from the a part of the Saudi management for fostering charitable work within the Kingdom.

A number of firms, business companies, and non-profit organizations have additionally contributed to the marketing campaign. A complete of SR646 million has been raised on the primary day of the marketing campaign, which was launched by Ehsan platform in Riyadh on Friday, Feb. 20.

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The smart interactive map system facilitates the movement of visitors and Umrah pilgrims, and enhances wayfinding efficiency within the Two Holy Mosques by providing real-time information and updated routes.

Interactive good map system launched to reinforce wayfinding at Two Holy Mosques

The Nationwide Marketing campaign for Charitable Work operates with superior digital governance, enabling the group to donate by official and safe channels for the providers and applications supplied by the Ehsan platform.

It’s worthy to notice that the Ehsan platform operates with the help of the Saudi Knowledge and Synthetic Intelligence Authority (SDAIA) and enjoys steady help from the Saudi management to make sure its high-level governance and the safe receipt and supply of donations to these in want. A Shariah committee oversees the platform to make sure its compliance with Islamic regulation.

Ehsan platform continues to obtain donations all through the month of Ramadan from people and organizations throughout the governmental, non-public, and non-profit sectors by way of the platform’s web site (http://ehsan.sa), cellular utility, unified quantity 8001247000, and designated financial institution accounts.

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