Jeeny, the area’s main good mobility platform, introduced on Sunday a strategic partnership with Al Rajhi Financial institution to combine Mokafaa, Saudi Arabia’s main loyalty program, instantly into the Jeeny ride-hailing expertise. The partnership marks a significant step towards redefining on a regular basis mobility by embedding rewards into each day transportation, turning each day rides into a wiser and extra rewarding selection for purchasers throughout the Kingdom.
By bringing collectively on a regular basis mobility with certainly one of Saudi Arabia’s strongest loyalty ecosystems, Jeeny and Al Rajhi Financial institution share a transparent imaginative and prescient: delivering tangible, sensible worth that goes past comfort. The collaboration is designed to assist customers higher handle transportation prices, save extra over time, and profit from rewards that naturally encourage continued utilization, with out altering how they transfer or pay.
On the coronary heart of the partnership is Saudi Arabia’s first totally built-in Earn & Burn loyalty expertise inside ride-hailing. By embedding Mokafaa instantly into the journey journey, Jeeny turns into the primary ride-hailing app within the Kingdom to allow customers to seamlessly earn and redeem loyalty factors inside a single, finish to finish expertise remodeling each day commuting right into a steady supply of worth.
As a part of this integration, customers earn 4 Mokafaa factors for each SR1 spent on Jeeny rides, no matter fee technique. Factors are earned routinely by means of on a regular basis commuting, permitting prospects to unlock worth from mobility they already depend on, serving to them higher handle transportation prices over time.
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Amassed Mokafaa factors could be redeemed to prime up the Jeeny Pockets and pay for rides instantly, serving to decrease future journey prices in a method that helps long-term affordability fairly than one-off reductions. This strategy reinforces sustainable financial savings and positions loyalty as an integral a part of each day mobility.
To help easy adoption, the rollout is anchored in a user-centric training strategy. Prospects are guided step-by-step by means of linking their Mokafaa accounts, understanding how factors are earned on every journey, and utilizing rewards by means of the Jeeny app, guaranteeing readability on how on a regular basis rides contribute to future financial savings.
As Jeeny continues to play an lively function in Saudi Arabia’s digital transformation, this partnership displays a shared dedication to constructing mobility options which might be accessible, value-driven, and designed for long-term progress, contributing to a extra related, rewarding, and digitally enabled mobility ecosystem throughout the Kingdom.
