Panda Retail Firm has signed a strategic partnership with AlFursan, Saudia’s loyalty program, introducing a Miles Alternate Settlement in a transfer that marks a first-of-its-kind initiative inside the grocery retail sector within the Kingdom of Saudi Arabia. The settlement displays Panda’s strategic route towards redefining worth creation and elevating buyer expertise by way of progressive loyalty options. Beneath the settlement, members of Panda Plus will be capable to convert cashback earned from their purchases at Panda shops into Reward Miles. Moreover, AlFursan members can have the choice to redeem their miles for Panda purchasing vouchers by way of the upcoming AlFursan e-store, providing larger flexibility and added worth in on a regular basis spending. The partnership goals to combine purchasing and journey advantages right into a unified rewards ecosystem, increasing client alternative and enhancing the usability of rewards throughout totally different loyalty platforms, whereas delivering a extra seamless and rewarding buyer journey. Ahmad Chehade, Chief Advertising Officer at Panda Retail Firm, stated: “This settlement is a part of Panda’s broader technique to broaden partnerships with main organizations throughout key sectors, driving innovation, enhancing service integration, and reinforcing our place as one of many Kingdom’s main grocery retail manufacturers. At Panda, we see loyalty as an ongoing relationship fairly than a transactional program. By our partnership with AlFursan program, we flip on a regular basis cashback into significant journey experiences that deepen buyer engagement and strengthen long-term loyalty.” Kashmira Motiwalla, Chief Loyalty Officer of AlFursan Loyalty Program at Saudia, stated: “Partnering with Panda Retail Firm is a key step within the evolution of AlFursan from a travel-centric program right into a broader, whole-of-life platform. By connecting journey rewards with retail and important spend, we’re constructing an ecosystem that provides members extra alternative, extra flexibility and extra significant methods to interact with AlFursan throughout totally different moments of their lives, on the journey and past.” This partnership displays Panda’s imaginative and prescient to develop progressive, customer-centric options by way of a sturdy ecosystem of strategic partnerships and high-impact initiatives that improve added worth and elevate the on a regular basis purchasing expertise, reinforcing its management in advancing the grocery retail sector.




