Saudi retail enters new period with unveiling of Westfield Dammam

Cenomi Facilities has marked a serious milestone in Saudi Arabia’s retail evolution with the official unveiling of Westfield Dammam, the primary Westfield-branded buying heart within the Kingdom. The rebrand of Nakheel Mall, revealed on December 1, represents the opening chapter of Cenomi’s long-term strategic partnership with Unibail-Rodamco-Westfield (URW). The launch occasion drew authorities companions, retail leaders and business observers to the mall’s essential façade, the place a digital countdown and curtain drop revealed the brand new “Westfield Dammam” signage. The ceremony was accompanied by reside Saudi musical performances celebrating the mix of native identification with Westfield’s world retail presence. Talking on the occasion, Cenomi Facilities CEO Alison Rehill-Erguven mentioned the transformation displays each the mall’s robust efficiency since opening in 2019 and Cenomi’s ambition to lift the nationwide retail benchmark.“Nakheel Dammam has change into a real way of life vacation spot within the Japanese Province,” she mentioned. “Its central function in our portfolio made it the pure selection for our first Westfield co-branded heart.” Rehill-Erguven added that the partnership is designed to convey “worldwide finest practices and world-class operational requirements” to the Kingdom at a time of fast evolution in client expectations. Entry to URW’s world community, she famous, will speed up entry for manufacturers new to Saudi Arabia. URW Chief Buyer and Retail Officer Anne-Sophie Sancerre praised the collaboration and highlighted rising curiosity from world retailers watching the Saudi market. “Westfield has discovered a house within the Kingdom,” she mentioned. “This partnership affords belief and credibility that encourages manufacturers to make the transfer sooner.” Cenomi’s Chief Technique Officer Sami Itani described the partnership as “two champions coming collectively,” confirming that the Dammam reveal is step one in a multi-year transformation throughout Cenomi’s 21-destination portfolio. Enhancements to tenant combine, buyer expertise and operational requirements have already begun, with a number of first-to-market manufacturers scheduled to reach within the coming months. The subsequent phases of the rollout will see Westfield Jeddah launch in Q2 2026, adopted by Westfield Riyadh in late 2026, establishing a unified nationwide community of worldwide aligned retail locations. Business analysts say the launch aligns intently with Imaginative and prescient 2030’s push to raise way of life, leisure and tourism choices. For Cenomi Facilities, the milestone marks the start of a decade-long roadmap designed to reshape the patron expertise throughout Saudi Arabia.

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