The group’s journey specialised in cosmetics and private care “L’Oreal” in Paris in 1909 started by the hands of the chemist “Eugene Schuller” as a hair dye firm, and entered the American market in 1953.
A collection of acquisitions
A big a part of the “L’Oréal” industrial success is as a result of many integration and acquisitions that it has carried out over a long time beginning in 1928, and presently consists of greater than fifty worldwide manufacturers, together with “Miblin New York” and “Garnier” procuring in additional than 150 international locations
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Built-in sections
The wide selection of the group’s manufacturers is split into 4 built-in sections, every with a particular imaginative and prescient that features: “L’Oreal Skilled” part, shopper merchandise, “L’Oréal Lux” and the “Dermatology Pioti” division for dermatology.
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Logos below one umbrella
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Class
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Model
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Clarification
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Shopper merchandise
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L’Oreal Paris
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One of many main manufacturers within the largest beauty firm on this planet.
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Miblin New York
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It was based in 1915, and it turned a necessary component within the firm’s shopper merchandise division after it was acquired in 1996 for $ 758 million.
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Garnier
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It began in 1904, and was acquired by “L’Oréal in 1965, specializing in pores and skin and hair care merchandise.
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Others
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The “NGOX Provisional Make-up” included in 2014, and”3CE” The Korean signal, which is anxious with younger generations, and “Essi”, primarily specialised in nails.
Moreover “Darkish and Lavly” that gives skincare merchandise, Mixa professional in caring for delicate pores and skin, and “MG” or “Magic Musk”, the chief within the manufacture of face masks.
In addition to the well-known Brazilian model “Nilly” within the discipline of hair care.
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L’Oreal Lux
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Lancum
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It was based in 1935 by the fragrance maker “Armand Betteghan”, and was acquired by “L’Oréal” in 1964.
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Others
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“Armani”, “L’Oréal” obtained a license to offer these well-known perfumes, “Yves Saint Laurent Beyti”, and the skincare model “Helena Robinstein”, which began in 1902.
Additionally, “Prada Pioni” and “Miu Miu”, as “L’Oréal” signed with “Prada” an extended -term license settlement to innovate, develop and distribute its luxurious merchandise.
“Carreta”, which was based 1945, “Botterm”, “Issop”, “Valentino Buiti”, “Mugher”, “Azzaro” for perfumes, and “Ralph Lauren Fregens”.
In addition to the French style home “Mizon Margilla”, “Victor and Rolf”, the model of the “Carrev” garments and “Cologne Atelion”.
And “Diesel Vervins”, which was based in 1978, “iT Cosmex”, “Kils Sens, 1851”, “Arben Decay”, “Takami”, “Yu Sai” and “Shuoaimura”.
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L’Oréal Provenal
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Kerasas Paris
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A world main model in luxurious hair care, and new merchandise have been created since 1964.
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Others
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L’Oréal Provenal with expertise within the discipline of poetry, “Redicin”, “Matrix”, “Piolig Provenal”, “Burological” that began in 2001, “Balt Riot”, “Shu Uimura” and “Funds”.
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L’Oréal Dermatology Pioti
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La Roche Bozih
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The primary model globally within the discipline of skincare, L’Oréal acquired its total mom firm in 2018.
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Others
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Moreover the “Circus” refresh model, which was acquired in 2017, and “Vichy Laporatoreries” was based in 1931.
The “Skinciotics” specialised in bettering pores and skin well being, and “Sinnas Pets”.
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Sources: L’Oréal – Britanica – Investubia
