The American group “Genuine Manufacturers Group” Genuine Manufacturers Group Identified by the abbreviation “APG”, it goals to amass, handle and broaden manufacturers within the sectors of attire, sports activities gear, home items, leisure merchandise and others..
Diversified portfolio
APG has grown and expanded since its founding in 2010 via its revolutionary enterprise mannequin, till its portfolio contains greater than 50 manufacturers with a powerful presence in 150 international locations around the globe, attaining annual retail gross sales on the group stage of roughly $32 billion.
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Manufacturers beneath one umbrella
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Model
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Clarification
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Reebok – Reebok
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With roots relationship again 130 years, it is without doubt one of the most iconic manufacturers on the planet of sports activities sneakers and attire, acquired by Adidas in 2006.
However in August 2021, Adidas introduced that it had reached a last settlement to promote Reebok to the Genuine Manufacturers group for a complete quantity of as much as 2.1 billion euros.
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Champion – Champion
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The sportswear firm was based in New York in 1919 as “Knickerbocker Knitting MillsThen its shares have been modified to “Champion Netwright Mills.” Champion Knitwear Mills“In 1924.
In 2024, Genuine Group signed a binding settlement to buy the Champion model from Haney’s Manufacturers. HanesBrandsto broaden its portfolio of sports activities manufacturers.
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Nautica – Nautical
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The clothes model was based in 1983 and was acquired by APG in 2018 from…VF Corp“.
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David Beckham –DAVID BECKHAM
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In February, APG introduced a strategic partnership with English soccer star David Beckham to co-own and handle his model.
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Ted Baker – Ted Baker
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In 2022, APG accomplished its acquisition of British model Ted Baker, which was based in 1988.
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Iconic Pictures – Iconic Pictures
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In 2021, APG introduced its acquisition of the British firm, which incorporates an enormous archive of tens of millions of photographs masking the historical past of trend, cinema, and extra.
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Ceaselessly 21 – Ceaselessly 21
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The style model turned a part of the APG Group in 2020.
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“Tretorn” THE WOODEN TOWER
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In 2015, the German “Puma” offered the rights to the Swedish “Tretorn” model, which manufactures tennis sneakers – which was based in 1891 – to the American “APG”.
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Sports activities Illustrated – Sports activities Illustrated
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In 2019, Meredith offered Meredith The mental property rights of Sports activities Illustrated have been transferred to APG Group for $110 million.
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Different manufacturers
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The group contains different manufacturers within the type of partnerships, together with “Eddie Bauer”. Eddie Bauerand “Irobustal” Aéropostale For teenage garments, and “Fortunate Model” Fortunate Model“9 West” model of sneakers, baggage and equipment. NINE WEST.
Together with Brooks Brothers Brooks Brothersand “Quicksilver” Quik Silverand “Billabong” BILLABONGand “Juicy Couture” Juicy CoutureAnd Vince Camuto. Comuto winsand “Dockers” Dockers“Spider” Spider.
And likewise “Volcom” Volcomand “Izod” IzodBased in 1938, “Roxy” Roxyand “Van Housen” Van Hausenand “Free” FRYEand “Endurance” SPERRYand “Hunter” HUNTERand “Jones New York” JoNES NEWYORKand “Rockport” ROCKPORTAnd Greg Norman. GREG NORMAN.
In addition to “Hart Schaffner Marx” HART SCHAFFNER MARXand “Air Stroll” AIR WALKand Burns Princeand “Thomasville” Thomasvilland “Neil Lane Kochor” Neil Lane Coutureand “RVACA” RVCAand “Aspect” ElEMENTand “Arrow USA 1851” ARROW USA 1851.
Together with Hickey Freeman Hickey FREEMANand “Bandolino” BAVDOLINOand “Faucet Out”TAPOUT.
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Sources: Numbers – Genuine Manufacturers Group web site – Adidas Group – Forbes – Fox Enterprise – Reuters
