HONOR, a world AI ecosystem machine firm, at this time introduced its new model technique “Dare to Be”, marking the following chapter in its evolution from an organization predominantly identified for smartphones right into a broader AI machine ecosystem firm spanning clever gadgets, robotics, next-generation software program and related AI experiences.
The technique brings HONOR’s know-how, portfolio, partnerships and long-term ambitions underneath one unified model course, reflecting the corporate’s rising concentrate on how gadgets, companies and AI can work collectively to ship extra clever, related and human-centric experiences.
HONOR is growing know-how designed to work alongside individuals, serving to make on a regular basis experiences extra clever, related and intuitive.
A New Model for a New HONOR
HONOR’s transformation is the results of years of continued innovation and development throughout know-how and business. The corporate is now transferring past the normal smartphone class to discover new types of clever gadgets and experiences.
The HONOR Robotic Telephone is without doubt one of the clearest examples of this transformation. Combining embodied AI with a totally built-in robotic digicam system, the Robotic Telephone represents a brand new technology of clever gadgets that may transfer, reply and work together with customers and their environment.
The machine demonstrates HONOR’s ambition to maneuver AI past particular person options and into the core of how gadgets function and work together with individuals.
On the similar time, HONOR is increasing its ecosystem throughout smartphones, PCs, tablets, wearables and different clever gadgets, creating extra related experiences throughout its portfolio.
ALPHA PLAN: From Imaginative and prescient to Actuality
The strategic basis for HONOR’s transformation is the ALPHA PLAN, showcased at LEAP 2026 in Riyadh underneath the theme “Alpha Plan: From Imaginative and prescient to Actuality.”
The ALPHA PLAN units out HONOR’s ambition to construct an open and related AI machine ecosystem, bringing collectively clever {hardware}, robotics and next-generation software program.
A key a part of this imaginative and prescient is Agentic OS, which represents HONOR’s subsequent step in software program. Designed to raised perceive person intent and help extra advanced duties, Agentic OS goals to make interactions with know-how extra pure and proactive, whereas connecting experiences throughout gadgets.
At LEAP, HONOR introduced this imaginative and prescient to life by means of related eventualities spanning smartphones, PCs, tablets, wearables and different clever gadgets, demonstrating how its AI ecosystem is transferring from imaginative and prescient to actuality.
Know-how, Portfolio and Partnerships Convey the Technique to Life
HONOR’s know-how roadmap offers a number of the clearest proof factors of this transition.
Agentic OS marks a shift in the direction of software program that may higher perceive person intent and coordinate extra advanced actions.
The HONOR Robotic Telephone brings that concept into the bodily world, combining embodied AI with a robotic digicam system that may transfer, reply and work together extra naturally with customers.
Imaging is one other key space of innovation. Via AiMAGE, HONOR is advancing AI-powered cell images whereas strengthening its capabilities by means of specialist partnerships.
One instance is HONOR’s collaboration with ARRI, one of many world’s most revered names in skilled filmmaking, whose cameras, lenses and imaging applied sciences are broadly used throughout main movie and tv productions, together with on the 2026 Cannes Movie Pageant.
By combining ARRI Picture Science with HONOR’s AI, computational imaging and machine engineering, the partnership brings skilled cinematic experience nearer to on a regular basis cell customers and helps HONOR’s ambition to make refined visible storytelling extra accessible.
Know-how and Partnerships Energy the Transformation
HONOR’s new model course is supported by a rising portfolio of technological breakthroughs and strategic partnerships.
Via AiMAGE, HONOR is advancing cell imaging by means of its end-cloud collaborative computational images system, combining AI capabilities throughout gadgets and the cloud to ship extra superior imaging experiences.
HONOR can also be working with ARRI, one of many world’s main names in skilled filmmaking and imaging. By combining ARRI Picture Science with HONOR’s AI, computational imaging and machine engineering capabilities, the partnership is bringing skilled imaging experience nearer to cell customers and supporting a brand new period of cinematic storytelling on smartphones.
Collectively, these developments reveal how HONOR is increasing its capabilities past the normal smartphone and exploring new alternatives throughout AI, robotics, imaging and related gadgets.
Robust Momentum Helps HONOR’s Subsequent Chapter
HONOR enters this new model period with robust momentum throughout the Center East, demonstrating the power of its enterprise because it expands past smartphones.
In response to the newest Omdia Center East report, HONOR grew 35% in H1 2026, turning into the Center East’s second-largest smartphone model and the one main model to realize development throughout a interval when regional smartphone shipments declined by 13%.
This efficiency displays the rising power of HONOR’s model, product portfolio and market presence, supported by continued funding in innovation, retail, distribution and strategic partnerships. It additionally offers a powerful basis for HONOR’s subsequent section of development because it expands from smartphones right into a broader AI machine ecosystem.
Via “Dare to Be,” HONOR is reaffirming its ambition to problem conference, push the boundaries of know-how and create new experiences the place people and AI can obtain extra collectively.
