SINGAPORE — Chinese language-owned video streaming app TikTok says it’ll supply text-only posts as competitors between social media giants heats up.
The platform says the brand new function provides customers “one other approach to specific themselves”.
Earlier this month, TikTok launched a brand new music streaming service to rival platforms like Spotify and Apple Music.
And on Monday, Elon Musk’s Twitter ditched its well-known blue chook brand and switched to a black and white X.
TikTok customers will now be supplied three choices on the app – whether or not to publish photographs, movies or textual content.
They will even be capable of customise posts by including sound, location or Duets, that are video reactions to posts by different TikTok customers.
“These options make it so your textual content posts are simply as dynamic and interactive as any video or picture publish,” TikTok stated.
TikTok, which is owned by China’s ByteDance, just lately launched a brand new music streaming service, TikTok Music, in Brazil and Indonesia.
Final week, the corporate additionally rolled out a beta model of the service in Singapore, Mexico and Australia.
A spokesman stated it will enable customers to “hear, share and obtain the music they’ve found on TikTok, in addition to share their favorite tracks and artists with their TikTok group”.
The app is testing different options together with a brand new panorama mode with choose customers around the globe.
In 2021, TikTok grew to become the world’s hottest on-line vacation spot because it had extra hits than US search engine large Google.
That yr, the app additionally stated it had multiple billion lively customers globally.
Competitors between rival social media corporations – equivalent to Instagram proprietor Meta and X, Musk’s rebranded Twitter platform – have heated up in latest weeks.
This month, Meta’s new Threads platform went dwell on Apple and Android app shops in 100 nations, together with the UK.
Meta boss Mark Zuckerberg later stated his firm’s Threads platform had signed up greater than 100 million customers in lower than 5 days.
Additionally this week, the blue chook branding on social community Twitter was changed by a brand that includes a white X on a black background.
The time period tweets will even be modified to “x’s”, in response to Musk. — BBC
