In a step that displays a shared dedication to fostering innovation and driving influence, “Elm” Firm and “One” Group for Communications and Advertising have signed a Memorandum of Understanding (MoU) geared toward enhancing collaboration to assist native content material and activate their strategic partnership throughout varied fields, following greatest trade practices {and professional} requirements.
The MoU outlines the event of joint, high-impact initiatives within the Hajj and Umrah sectors, contributing to improved service high quality and larger integration between each events.
It additionally consists of an settlement to advertise collaboration in supporting native content material inside the communications and advertising procurement sector, by way of the Tasharok platform owned by One Group—one of many main instruments for empowering native content material within the trade.
The settlement additionally explores potential cooperation between “Elm” and “Pattern”, a subsidiary of One Group specializing in communications knowledge and reviews, notably in relation to TRENDx, the biggest media evaluation platform within the Center East for media knowledge analytics.
This partnership underscores each events’ dedication to knowledge-sharing and experience alternate within the fields of knowledge, communications and advertising, digital applied sciences, and innovation, with the purpose of enhancing the competitiveness of the communications sector and supporting the objectives of Saudi Imaginative and prescient 2030.
